Sita is a step-down subsidiary of Fairfax Financial Holdings Group, Canada; held through Thomas Cook (India) Limited.

In existence for over 53 years, Sita offers tailor-made travel and related services to India, Nepal, Bhutan and Sri Lanka, each supported by dedicated market teams with 450 experienced professionals across 19 offices; the company offers a unique consultative approach, warm personalised service and above all, the execution of creative ideas that reveal each destination’s authentic character. Our professionals have a passion for their locale and the willingness to always go the extra mile. Our professionals share an absolute passion for the destination. Collectively, the Sita team represents 21 Indian states, speaking 26 Indian languages and 9 foreign languages, represented by most faiths of religion.

Sita has received many awards and recognition as a top achiever in the industry.

To Sita, Corporate Responsibility is an integral part of its core business activity and the moral attitude that it brings to its activities

The Sita difference can be seen in everything we offer, a strong region wide infrastructure, expert ground operations, best guide panel to deliver authentic, highly creative destination experience and the ability to obtain preferred rates and conditions while continuously educating suppliers on clients’ needs, quality controls to ensure delivery as promised.

Our value proposition:

  • A 53 year old legacy with knowledge, experience and destination expertise.
  • Assistance to help you build and make the best product selection in the sub-continent.
  • Sita’s long standing relationship with hotels, delivering the highest number of room nights, ensures that we enjoy preferred rates and allocations.
  • A full range of product options – document packs, meet and assist services at all major airports and railway stations in the sub-continent.
  • Truly authentic and sustainable travel experience through the Destination Knowledge Centre.
  • Up to twenty four hours turnaround time on standard requests.
  • Comprehensive assistance with your brochure, a well written copy, high resolution images and supplier coordination.
  • 24 x 7 assistance available nationwide.
  • Public Liability Insurance.
  • Regular updates on existing or new product options, destination update and special offers.
    There is so much more….