Our representation philosophy is based on a careful selection of DMC’s and hotels capable of providing high quality services, both for the leisure and incentive segments, and an absolute involvement; we are part of the team and the key liason between our clients in Spain and our partners at the different destinations.
Our work with the brands we represent focuses on the following points:
– Continuous market research that helps to define product, commercial and marketing strategies. This includes analysis of the competition and of current and potential customers and market intelligence which allows us to establish personalised growth strategies.
– Extensive product knowledge: advising on product adaptation and product focus by market/client or business line.
– Promotion of the brand/property and the destinations represented.
– Follow-up of proposals and permanent contact with clients, in addition to the corresponding commercial visits.
– Customer training for sales and commercial teams at destination and specific product level.
– Training for suppliers (our partners) on the needs and particularities of the Spanish market at a general level and at a specific level for each client.
– Organisation and participation in trade fairs, special events such as workshops, roadshows, fam trips, etc…